The year 2017 saw a significant increase in banks’ interest in lifestyle services. In the months to come this trend will accelerate sharply and the users will more eagerly make use of their mobile banking not only to check their balance, but also purchase bus or concert tickets and order a taxi.
Customers of Bank Zachodni WBK make about 2 mln transactions monthly through its application. What differentiates its mobile banking app from the competitors are m-commerce services. The newest of them is Cultural Events – a service for purchasing theatre, concert, opera, cabaret or festival tickets.